Director of Communications and Marketing
About the Lucas Museum of Narrative Art
Based in Los Angeles, the Lucas Museum is a non-profit museum committed to exploring and celebrating the power and significance of visual storytelling. The Museum will feature some of the most compelling, original works of narrative art from around the world through an unprecedented range of visual art forms, including paintings, illustrations, comic art, digital art, photography, along with an in-depth exploration of filmmaking (including storyboards, costumes, animation and visual effects). The Museum is committed to attracting and engaging a large and diverse audience. Construction began in March 2018, and the museum is expected to open in 2022. Learn more at www.lucasmuseum.org
Equal Opportunity Policy
The Lucas Museum of Narrative Art is firmly committed to: creating an environment that will attract and retain people of diverse racial and cultural backgrounds; prohibiting discrimination, whether based on race, national origin, gender, gender expression, religion, ethnic background, age, disability, marital status, sexual orientation, or any other criterion prohibited by applicable federal, state, or local laws; providing equal opportunity in employment, including the opportunity for upward mobility for all qualified individuals. Applications from minorities, women, veterans and persons with disabilities are encouraged.
The statements in this description represent typical elements, criteria, and general work performed. They are not intended to be construed as an exhaustive list of all responsibilities, duties, and skills required for the job.
Position Summary (Intent and purpose of the role)
The Director of Communications & Marketing (DCM) will work closely with the Museum’s Founding President, Deputy Director, and senior leadership team as the communications and marketing leader on a variety of strategic initiatives. The DCM will collaborate externally with community, media, and external partners and colleagues as appropriate.
In coordination with the Founding President and the Deputy Director, the DCM develops and guides the strategy and implementation for all communications, public relations, website, and collateral materials to consistently articulate the Museum’s mission and vision. This role is responsible for all activities related to conceptualizing and implementing market strategy. Specifically, the incumbent will be responsible for: strategic planning and direction for promotion and publicity, hiring and directing the day-to-day activities of communications and marketing staff, as well as market research and audience insights.
All staff at the Lucas Museum of Narrative Art lead through a deep commitment to diversity, equity, and inclusion, both within the Museum and with the communities that we serve.
Core competencies for this role:
- Working with people- Demonstrates an interest in and understanding of others; adapts to the team and builds team spirit; recognizes and rewards the contributions of others; listens, consults and communicates proactively; supports and cares for others; develops and openly communicates self-insight;
- Adhering to Principles & Values- Upholds ethics and values; integrity; promotes and defends equal opportunities, builds diverse teams; Encourages organizational and individual responsibility towards the organization and community we serve;
- Presenting & Communicating Information- Speaks with exceptional clarity and fluency; expresses opinions, information and key points of argument clearly; makes presentations and undertakes public speaking with skill and confidence; responds quickly to the needs of an audience and to their reactions and feedback; projects credibility;
- Adapting & Responding to Change- Adapts to changing circumstance; accepts new ideas and change initiatives; adapts interpersonal style to suit different people and situations; shows respect and sensitivity towards differences; deals with ambiguity, making positive use of the opportunities it presents.
- Planning and Organizing- Sets clearly defined objectives; plans activities and projects well in advance and take account of possible changing circumstances; manages time effectively; identifies and organizes resources needed to accomplish tasks; monitors performance against deadlines and milestones;
- Writing & Reporting – Writes clearly, succinctly and correctly; writes convincingly in an engaging and expressive manner; avoids the unnecessary use of jargon or complicated language; writes in a well-structured and logical way; structures information to meet the needs and understanding of the intended audience;
- Applying Expertise & Technology- Applies specialist and detailed technical expertise; develops job knowledge and expertise through continual professional development; shares expertise and knowledge with others; uses technology to achieve work objectives.
Primary Responsibilities & Accountabilities
Communications & Marketing Strategy
- Develops and implements an integrated strategic communications and marketing plan to develop and advance the Museum’s mission and brand identity;
- Broadens awareness of the Museum’s priorities and programs and increases its visibility across key stakeholder audiences and the general public;
- Identifies and develops appropriate response options to challenges and emerging communications and marketing issues faced by the Museum;
- Works with the leadership team and staff to recognize internal and external communications and marketing opportunities, and defines and execute appropriate strategies to support them;
Ongoing Communications and Marketing Operations
- Oversees the day-to-day activities of the communications and marketing functions, including budgeting, planning, and staff development;
- Develops the annual communications and marketing plan and the strategies, tactics and resources necessary to achieve goals;
- Serves as the primary communications advisor to the Museum’s leadership team;
- Oversees the development of all the Museum’s print & electronic communications including marketing collateral materials and electronic communications;
- Oversees the Lucas Museum’s website and social media platforms;
- Creates, executes, manages, and evaluates an institutional-wide marketing reporting function that can track, measure, and analyze brand performance and audience awareness;
- Prepare presentations to explain the Museum’s current and future goals and strategies;
Press and Public Relations
- Serves as the spokesperson and lead point person to media for all interactions that help promote and/or impact the organization;
- Exercises sound judgment to prioritize media opportunities, prepares talking points, speeches, presentations, and other supporting material as needed;
- Actively engages, cultivates, and manage press relationships to ensure positive coverage surrounding the Lucas Museum’s mission, programs, special events, public announcements, and other projects;
Staff and Team Management
- Recruits and manages a diverse and excellent communications and marketing team to support the development and execution of the communications and marketing plan;
- Promotes a culture of high performance and continuous improvement that values learning and a commitment to quality;
- Mentors and develops a staff using a supportive and collaborative approach on a consistent basis;
- Establishes and monitors staff performance and development goals, assign accountabilities, set objectives, establish priorities, conduct and annual performance appraisals;
Special projects and other duties as designated by the President, Deputy Director, or an assigned designee.
(List of required or preferred Education, Experience, Skills, Knowledge, or Abilities to be minimally qualified for this role)
Education / Experience:
- Bachelor's degree in communications, marketing, journalism, or other related field is required; Master’s or other advanced degree is preferred.
- Minimum of ten (10) years of progressively increasing experience and responsibility in a communications and marketing senior management role is required;
- Extensive successful writing and editing experience (externally focused) with a variety of print and online communications experience is required;
- Demonstrated experience in planning, writing, editing, and production of newsletters, press releases, reports, marketing literature, and other print and online publications is required;
- Experience in building, mentoring, and coaching a team of communications and marketing specialists is required;
- Exceptional written and verbal communication skills, superior presentation skills, and sound judgment;
- Solid strategic planning, organizational, and project management skills;
- Demonstrated skill and comfort in proactively building relationships with media and editors, and in successfully positioning subject matter with the media to achieve high-impact placements;
- Clearly demonstrated media research capabilities, with a sophisticated understanding of museums and an innate intellectual curiosity;
- Innovative thinker, with a track record for translating strategic thinking into action plans and output;
- Excellent judgment and creative problem-solving skills, including negotiation and conflict resolution;
- Proven ability to build relationships and work effectively and positively with a Board of Directors, Museum leadership and staff, a diverse set of external partners, and the general public;
- Demonstrated ability to manage a comprehensive strategic communication strategy, media relations, and marketing program to advance an organization's mission and goals;
- Ability to influence and engage direct reports and peers;
- Self-reliant and results oriented;
- Ability to make decisions in a changing environment and anticipate future needs;
- Ability to collaborate as a team player;
- Commitment to developing and working with diverse audiences;
- Ability to thrive in an entrepreneurial, creative, collaborative, and nimble environment.
Salary and titles will be assigned commensurate to the successful candidate’s education and experience. An attractive compensation package will be offered.